Get Traffic to Your Website with Press Releases

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Contents
1 Tips to optimize press releases
1.1 Write with people in mind, not search engines
1.2 Focus the message
1.3 Add an image with a title or description
1.4 Share the content on Social Networks
1.5 Use a distribution platform
1.6 Conclusion
One of the most effective ways to drive medical mail list large amounts of traffic to our website is by distributing press releases .

This happens because press releases have the possibility of positioning themselves in search engines, generating organic traffic for our brand.

However, each of these press releases must follow a series of guidelines regarding its format, writing and inserted multimedia elements, with the aim of being considered by search engines as good content .

Below we will reveal some tips to optimize press releases in such a way that they direct qualified traffic to our website:

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Tips for optimizing press releases
Write with people in mind, not search engines
Recent changes in search engine algorithms indicate that using keywords is not enough. We need to write for people, that is, in the way people might search for information, using the language of the audience.

[Tweet “Changes in Google algorithms indicate that the use of #Keywords is not enough.”]

Include links to your website where readers can find more information about the topics covered. This, in addition to complementing the information, will give authority to the source page towards the destination page.

Focus on the message
Not only do we have to write the text, but we have to focus the message on a certain group of people. In other words, “speak their language.”

Each message has a defined audience and we must focus on taking advantage of the space to write specifically what interests those individuals.

[Tweet “You shouldn’t just write the text, you should focus the message on a specific group of people #ContentMarketing”]

It is helpful to ask ourselves: Who is the target audience ? What is the topic of the press release? Where will it have the greatest impact? When will be the best time to distribute it? Why would my audience be interested in it?