How to Link Google Ads and Google Analytics Accounts – Step by Step

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If you want to connect your Google Ads and Google Analytics accounts, you can do it in two ways – from the Google Ads dashboard or from Google Analytics.

In the first case, you absolutely must have edit permissions on the property in Analytics . Then follow the steps below.

log in to analytics.google.com or by opening the tool from your Google Ads account.
In the next step, go to the "Administration " tab. In the "Linking services" column, find "Google Ads" and select this option
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Select the account of your choice and name the connection group
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Remember that you can add or remove Analytics views using the slider.
Confirm the changes with the "Connect account" button. You have now successfully poland rcs data set up data download from Google Ads to Google Analytics. That's it!
If you want to connect tools from Google Ads, follow the steps below. Also, remember that you need to have administrative access to your Google Ads account .

After logging in, select the "Tools and Settings" tab. The "Configuration" section will appear, where you can click "Connected Accounts."


Select the "Google Analytics" option and expand it by clicking "Details."
How to link google ads and google analytics accounts

A panel will appear with a list of Google Analytics properties that can be linked.
You can integrate your Google Ads account with your preferred views in Google Analytics.
Import your website data to add Analytics stats to your Ads reports after modifying your columns. Click “Save” and the process will be complete!