SWOT analysis: challenges and threats

Sometimes, regular observation of what is happening around the company can draw attention to negative changes that have occurred or may occur. Early identification of such factors will allow the organization to prepare, at least in part, a strategy to operate in the new circumstances. Efficient use of resources, the implementation of a new solution or the improvement of those already in use will help to overcome challenges and avoid risks. Having more stocks of product X, in case of a difficult market situation among suppliers, a new advertising campaign for service Y, when customers start looking for other solutions, or perhaps the introduction of new technologies to keep pace with technological revolutions in successive sectors of the economy? For each stimulus coming from the environment, a response can be prepared. Timeliness, predictive effectiveness and efficiency remain important elements here.