Unique Daily Reach on Facebook. How to Show Your Ad Only Once a Day?

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If you still happen to watch something on TV, you probably pay attention to the ad you see for the fifth time in an hour. Irritating? Some marketers repeat this mistake on the Internet, stubbornly showing the same ad to the user. Meanwhile, on Facebook, you can control the number of times an ad is shown to a single user. What's more, you can show your ad only once a day, reaching for a unique daily reach. How to do it and why exactly?

Marketing research shows that ads are most effective when they are displayed to recipients at least three times throughout the purchasing cycle. The traditional, or rather analog, school of advertising assumes that “more is better.” Hence the annoying ad blocks on TV and billboards everywhere… I guess.



Unique daily reach vs reach-optimized campaigns
Facebook Ads Display Frequency
When running Facebook campaigns, you need to pay attention to the frequency of your ads. morocco rcs data This is the number of times a user sees your ad in a given period of time. The old advertising rule of “more is better.” Is this really true?

As usual, the answer is: it depends. Specifically, user feedback.

Facebook ads are interactive. The recipient can hide your ad at any time or even report it as spam. This will make Facebook show your ad less often. The campaign's effectiveness will decrease, and costs will go up. We don't want that!

The frequency indicator should therefore be constantly monitored and conclusions should be drawn based on potential correlations with other indicators of engagement.