Publish posts with the website and its offer

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One of the best ways to generate leads on Facebook is to simply send people directly to websites for offers via posts. When doing this, make sure the offer has an attractive featured image in the Facebook post.

To get your image to its 100% best, you must first improve the Facebook image size.
You'll also want to make sure it's clear to the reader where you're sending them.
If they think they are clicking on a blog post attorney email list and find themselves having to fill out a form, they could annoy or confuse the user.
Use phrases like “Download your ebook” or “Get your spreadsheet” to indicate where you’re sending them.
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Getting the “Like” before the “Love”
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It is already difficult to get “Likes” from your potential clients on your fan page.

In all likelihood, less than 1% of your Facebook fans will return to your business page.

Rather, they will engage with your content through your news channels.

Your Facebook Page will lay the foundation for building awareness and establishing trust, and will provide a regular platform for sharing content, promoting sales, and rewarding fans with special offers.

Incorporating sign-up forms, calls to action , and links to your website can go a long way.

By getting the like before the love, we mean that it is better for a person to “like” your fan page before they “love” one of your posts. We want long-term relationships.



Publish blog posts that generate the most leads
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Another way to get leads with Facebook is to start from the content your team is producing and simply pick the posts that get the most leads and post them on Facebook.

The topic and title of your blog post should intrigue your audience so they want to click through and read the article and then they should find a CTA within that post, preferably at the top, near the introduction, to a solution to a problem they are having or something they want to learn.
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[Tweet “Why post your blog posts on Facebook?”]



Understanding the algorithm
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Facebook buries boring content, using an algorithm called EdgeRank to determine what appears in news feeds.

Therefore, it is key to make your presence known on Facebook by sharing content that sparks interaction and increases your visibility.

What works best?

Updates that are rooted in usefulness and creativity, including throwing in something personal or funny from time to time.

Make sure you're posting relevant, engaging, and charming things that match the interests of the people you're targeting.

We leave you some recommendations here:

Ask open-ended questions to invite interaction.
Create updates that offer real value, rather than just sales messages.
Post at different times of the day.
[Tweet “What can we learn from Facebook’s algorithm to generate more leads?”]



Using videos to promote offers
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Facebook's organic reach fell by as much as 52% in 2016, due to adjustments to Facebook's algorithm to help mitigate the growing amount of content on the platform.

But videos are the big exception here. In fact, posting videos has helped offset some of that drop for marketers.
Why? For starters, Facebook’s algorithm favors video-based content.

As a result, video posts have 135% more organic reach than photo posts.

So if you're trying to increase your Facebook efforts, you'll want to start using videos to help introduce and promote those lead- generating pieces of content , whether it's deals, events, courses, or anything else. You should add a text CTA in the video description.

Remember to add a verbal CTA to your video to “sign up” or “download,” both before and at the end of the video.



Run a contest or giveaway
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People love contests and giveaways. Not only are they fun for your followers, but they can also teach you a lot about your audience while engaging them, increasing your reach, driving traffic to your website, and generating leads. If the goal of your contest is to generate leads, post on Facebook (in addition to your other social media accounts) that include an engaging featured image or video, compelling, straightforward language, and a link to the contest page where they can enter. But before you launch your Facebook contest, make sure it's actually legally run by reading the page's guidelines.