Regularly introduced "new collections"

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At digitalk we work with brands and stores of all sizes – we approach each project with the same commitment.

Regardless of whether we have 30, 300 or 3,000 products in our assortment, one of the important elements in communication and performance activities is the introduction of new collections.

Among our clients, this happens on average once every 2-3 weeks. Sometimes even more often.

This is very important for several reasons.

From a communication perspective, you have a constant supply of content ideas. It also hong kong rcs data allows you to constantly optimize and refresh your advertising creations . Your audience doesn't get bored, and the frequency of displaying ads isn't tiring.

In addition, the slogan "new collection" has a stimulating effect on recipients - both in terms of sales and activation. Regular customers will be delighted that they will be able to buy clothes of their favorite brand. If its entry is supported by a special offer or discount, the chances of purchases will increase additionally.

Product catalogs and mini-collections in clothing e-commerce – focus on order in advertising
Skillful use of the product catalog – especially in the case of really large brands and stores that have several thousand items – can bring really interesting sales results.

Unlike Google Ads, in campaigns in the Facebook ecosystem (Meta), the division of campaigns based on seasonality, price, margin, gender or purpose is often omitted.

But it would be possible to reach even more interested groups of recipients with specific products even more precisely in product campaigns – regardless of the place in the sales funnel.