Related Articlesed on Apr 05, 2024
Artificial intelligence (AI) helps marketers automate activities and campaigns at scale in a way we've never seen before.
According to our recent survey with DMI members, the primary benefits of integrating AI into marketing efforts are automation of routine tasks (68%), improved customer experience (46%), improved targeting and segmentation (45%), enhanced personalisation (44%) and predictive analysis (39%).

So there are many applications for AI in marketing, but there are also lots of AI tools and they're coming at us fast!
This can make it overwhelming for marketers to know where to start with AI and se