How can your SEO report include information that might help identify whether that

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Choosing the right data set What data do we need to report on? This might seem like a simple decision to make, but it’s actually more nuanced than you might expect. Consider what you're trying to demonstrate through your reports. If it's the success of a marketing campaign, then the data you need to report on might go beyond the data you have a direct impact on. For instance, if you're tasked with driving converting organic traffic to a website, then it might not be enough for you to just report on the Google Analytics organic channel traffic and conversions.


To create a truly useful marketing report, you may also need to include data saudi arabia gambling data from what happens after the traffic completes a conversion on the website.


Can you include data from software like Salesforce or Hubspot, which gives an indication of how much of that traffic actually became a marketing qualified lead, or even a customer? Your data should be chosen based on the overall goals of the marketing initiatives you're reporting on. Rarely is that simply to drive more traffic to a website or generate more awareness of a product.


It usually comes down to revenue. To really identify whether the work you're carrying out is making an impact on a company’s bottom line, then you may need to include that revenue data in some way.



Doing this gives a much fuller picture of how effective your marketing is, and keeps you accountable to the role that your marketing activity should be playing in the success of the business. 2. Reporting on the key goals Think about the big picture of the company.


What are the overall KPIs it's working with? How can the information provided in your report tie into those KPIs? Say, for example, your company has released a new line of sneakers. The overall goals of the new campaign are to have sold 20,000 units of this new stock by the end of the year.


launch has been successful? By including references to wider company goals in your report, it will stay more relevant to a wider audience.