The Evolution of Digital Marketing: Past, Present, and Future

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Focus your sales team on selling to the business challenges of the NON-IT decision makers.
This requires sales training that includes adding role play in your sales meetings. The issues your team must understand include: operational efficiency, cost containment, customer responsiveness, revenue growth and increase market share. What issues do the CEO, COO, CFO, VP of Sales/Marketing, VP HR or VP of Mfg care about? If you make the business case to the COO, they can find the money. Make your sales team more confident; give them the knowledge to hold their own in tough sales situations. Mental toughness is critical.

Re-evaluate your marketing and your messaging.
To gain attention you need to gambling data uk consider “edgy” and stand out in the market. The important element is to create multiple messaging that addresses the business challenges from #2 above. Campaigns should be focused to the specific job title you are attempting to address. Most partners use the same messaging to addressing all job titles or worst they use a technology message expecting business decision makers to understand or translate the technology pitch into valid business benefits. Run your “Business Breakfasts or Executive Forums’ campaigns aimed specifically to a job title with the appropriate message for that title.