Welcome to the fifth and final part of our Sponsorship series, in which we cover the basics of creating successful, long-lasting sponsorships for your grassroots club.
So far in the series, sponsorship expert Mark Cornish has explored:
How to best showcase your membership spain rcs data profile to potential sponsors
What assets you can offer prospective sponsors to raise more revenue for your club
Who to approach about a potential sponsorship, and how to approach them
In this final article, Mark addresses the last step in the process of signing a new sponsorship deal: how to set a pricing strategy. Why not check out our free sponsorship ebook?
What to think about before setting your sponsorship pricing strategy
There is an art and a science to sponsorship pricing. And although there are standardised methods and evaluations to follow, there is no ‘rate card’ that can be applied to any sponsorship scenario.