To start, let's attract 720 new organic visits. In this particular case, the easiest way to "hack" the process is to identify a few keywords:
for which the site occupies positions 3 to 10;
and which bring in more than 100 visits monthly.
The reason is that the first search result usually receives 30% of the total traffic. This is 3-4 times more than positions 3 through 10 bring. You can find the keywords that bring a resource to these positions using Google Webmaster Tools:
Google Webmaster Tools
The next step is to analyze the sites in the top positions and think about how to bypass them. You can use tools such as:
SEMRush;
Moz;
Ahrefs;
Majestic SEO (Serpstat for Runet);
BuzzSumo;
and others.
Most SEO scenarios boil down to the following:
Make sure your pages are easy for search engines to read;
You have more links (and they are of higher quality) than your main competitor;
Your page is secure and loads quickly;
Your pages have a low bounce rate.
The transition from 5-10 to 1-3 search results positions will take about a month of continuous efforts. But by maintaining the positions you have obtained, you will continue to see traffic growth for a long time.
Make sure your keywords are relevant to your business, otherwise you'll get 720 irrelevant visits.
Paid traffic
Increasing paid traffic by 12% means attracting 960 new paid macedonia phone number data visits per month. The easiest way to understand how much this will cost is to analyze the activity of competitors.
FinTechApp used SEMRush to understand how much competitors were spending on keywords.
But you don't have to buy a subscription to SEMRush - the free AdWords KeyWord Planner also allows you to analyze other brands.
Competitor Keyword Analysis
Here is an example of an analysis run by FinTechApp on the main competitors in the market. The goal is to find out the average AdWords bid for keywords in your niche. For FinTechApp it is about $13 per click.
The traffic volume estimated by Google seems low for most keywords, which means that low-volume "long tail" queries (also known as "long tail" ) won't work here because there won't be enough traffic for them.
Competitor Keyword Analysis
In the best case, we will attract 960 visitors by paying $8 per click. That is, the budget will exceed $7500. If out of 960 visitors about five buy the product, this will bring in $250 in revenue per month. For the investment to pay off, these visitors must continuously use the product for more than 3 years. Too long a period and too implausible a scenario.
An alternative is to try other paid channels like Facebook, Twitter or Linkedin. There you can attract 960 visitors without going over the $1500 budget.