Anna Konyk, SMO Eskulab, in namibia cell phone number list an interview with Webpromo spoke about innovative approaches in the work of a medical laboratory, the development of a new modern identity for the brand and charity events that are necessary for the Ukrainian audience today. A sincere and frank conversation about a strong and friendly team, as well as banal and simple things that help move forward.
Anna Konyk, SMO Eskulab
We are a team: the structure of the Esculab marketing department and relationships within the team
How did you form the Esculab marketing team? What professional and human traits do you particularly pay attention to?
I became the first CMO Eskulab. 5 years ago, when I first joined the company, there was no need for the position. Currently, the brand is developing rapidly.
I formed the team gradually and organically. I hired people for positions where there was a great need. At first, I assembled the team based onHard SkillsIt seemed to me thatSoft skillsare not so important. When the first few people left, I realized that I was doing something wrong. Now I have a different approach. First of all, I evaluate how well a person will fit into the team, whether he or she is mentally suited to our team. There should be a connection between "hards" and "softs", but for this you need to gain experience. Currently, 11 employees are working on Esculab's marketing.
How do you build relationships in a team? What should communication be like within a team?
I always say, if you don't understand something, come and ask. If you have questions , speak up. The main rule is openness. I try to be as sincere as possible with people, because only in an open atmosphere are good ideas born and the team successfully implements them.
I try to praise my employees. I don't always know how to praise myself, so I work on it. Mutual respect and personal boundaries are also important, and they must be in the company. This is the foundation on which further communication is built.
What new positions have appeared in the Esculab marketing department since you began your leadership?
Since I was forming the staff, all positions are new. But the marketing department is built on a classic structure - SMM, digital, designers, regional leaders and managers.
How would you characterize your team today? Are you completely satisfied with how the work processes are structured?
I can safely say that we are a team that truly loves Esculab. We adore our clients and “hate” our competitors in a good way. There is always room for improvement and room for improvement.
Interview with Eskulab webpromo
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Who is the leader of your team? How do you position yourself?
The team often calls me the marketing mom, since I recruited them all
. I want employees to be independent and ideological. But when there is a need for support, help or advice, they can come to me and we will jointly correct the issues.
On the restoration of the laboratory services market and the specifics of their promotion
What is the current state of the market? How much has the situation changed and in which direction compared to 2022?
The market has recovered and is growing. New branches are opening both at Esculab and competitors, which is a good indicator. 2022 was a period of survival, keeping the team together.
It should be noted that before the war there was COVID-19, which acted as a catalyst. The laboratory market at that time was developing incredibly quickly. Every month we opened ten departments. Therefore, it is more appropriate to compare the state with the "pre-COVID" period.
Now the situation has leveled out. 2023 can already be called a year of slight growth. We have reached the pre-war period.
How relevant is the niche in Ukraine right now? Do you see a change in the mood of Ukrainians, for example, have they become more concerned about their health?
Of course, the niche is relevant. The trend towards taking care of one's health is not only in Ukraine, but also throughout the world, and it is growing. This is also reflected in the laboratory market.
I think the next generations will pick up this trend and they will have an even greater tendency to take care of themselves and their health. And this is very good, because Ukrainians are used to acting according to the scheme, until they get sick, no one goes to the doctor.
What are the specifics of promoting laboratory services on the Ukrainian market? What are the main difficulties or problems?
In people's minds, laboratory tests are not an independent product, but are integrated with medicine. This is a problem that needs to be addressed.
Our task is to tell clients in simple and understandable language what each indicator means. They can independently monitor what indicators are normal and whether they should see a doctor.