Last year, 14.89 million “knowledge-based” videos were shared on the app, with the most popular categories being cooking, language learning, school subjects and vocational education. Douyin also highlights the app’s role in promoting China’s artistic heritage, through special filters of the Peking Opera or its “ arts plan ” in partnership with creators and academics.
Among the 400 million users, there is a great gambling data brazil diversity of content. The most popular videos to watch and create vary by generation: for example, the generation of the '60s prefers to create dance videos and watch wedding videos. A big shift from the West, where dance videos are the domain of teenagers.
And what about social issues, including the coronavirus crisis? According to Kelvin Zhao, it is a delicate subject, but political protest is not necessarily in the spirit of the application. “People talk about it [the coronavirus], but in a lighter and more comical way. We show what we do at home when we are bored.”
How Micro-Influencers Generate Niche Leads
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