Accumulation and classification of data

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Utilizing data is fundamental to marketing, but in many cases data is not utilized effectively because it is scattered throughout the company or
managed separately using various tools.

DMP enables centralized management by accumulating and integrating various data scattered inside and outside the company.
It is also possible to collect and manage information from actual stores, such as store visit information and POS data. It
also has a name matching function that integrates different IDs for the same user.

・Analysis and reporting
DMPs enable more accurate analysis by integrating various types of acquired data. By
utilizing the data provided by an open DMP, you can obtain detailed user information that cannot be obtained from your own data or access analysis,
leading to more effective marketing measures.


・Data out

With DataOut, you can implement marketing measures such as advertising, push notifications, and direct mail for the segments created through data integration .


Data is output to a variety of media, from display advertising and search, to message delivery via email, and displaying content to users who visit your company's website .
DMP covers connections to digital media and can handle a variety of channels.

Three things to know when introducing a DMP
Funding
DMPs incur considerable initial and running costs.
Cloud-based DMPs have also appeared, but the monthly fees are at least 300,000 to 500,000 yen.
Although these systems are still mainly used by large companies, in the next few years, services that are affordable for small and medium-sized businesses, like SFA and CRM, will appear.

We also explain SFA and CRM, so be sure to check it out.

SFA
What is SFA, an indispensable tool for sales digital transformation? A quick introduction to sales support tools such as CRM
If you want to advance digital transformation in your sales process but don't know what SFA can do, are having trouble selecting an SFA tool, or have introduced an SFA tool but are not seeing any improvement in efficiency, then reading this article will help you deepen your understanding of SFA.
Data Preparation
In addition to various data obtained from external sources, a DMP requires the integration of a large amount of data
held by the company, such as "access history of the company's website," "purchase history," "survey information," and "customer information."

Therefore, it is necessary to define the necessary general manager email database data and organize it in advance.
The larger the company, the more voluminous and complex the data becomes.

Integration with MA tools
It is generally believed that the perfect flow is to collect and analyze data using a DMP, attract customers through targeted advertising,
turn them into leads (potential customers) using MA (marketing automation), and then
turn them into customers through lead nurturing (nurturing potential customers).

In recent years, an increasing number of companies are using DMPs and marketing automation in conjunction with each other to complement each other's shortcomings.