Imagine a world where everyone who clicks on your ad becomes a lead and then a customer.
Unfortunately, the reality is that out of 100 people who click on an ad, less than 3 people make a purchase.
The good news is that conversion rates can be improved. To do this, we invite you to familiarize yourself with the latest landing page statistics collected by Teodora Dobrilova for techjury.net .
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Contents of the article
Landing Page Data for 2022
General Landing Page Statistics
Landing Page Statistics for Increasing Conversion
Landing Page Best Practices
Statistics Split Testing Statistics
Conclusion
Landing Page Data for 2022
According to 2022 statistics, the best landing pages convert 5.31% or more of their visitors.
Want to improve your landing page performance? This data will help you.
1. The average conversion rate is 2.35%
The top 25% of landing pages convert at 5.31%. Only 10% of pages convert at 11.45% or higher.
2. 53.3% of web traffic comes from mobile devices
While most users access the Internet from their smartphones, only half of all landing pages are actually optimized for mobile devices.
53.3% of web traffic comes from mobile devices
LPgenerator offers templates for mobile pages
3. 52.8% of people skip watching videos to speed up page loading on a mobile device
Another issue is using video on mobile landing pages. While videos do improve conversion in most cases, sometimes they are simply not needed.
52.8% of people surveyed said they would stop watching videos if it helped speed up the loading of a website on their mobile devices.