Customer Satisfaction Score (CSAT): Customer satisfaction score is measured on a five-point scale. These ratings are typically measured after customer service interactions are completed.
Customer Effort Score (CES): A variation of CSAT, the CES score indian email list measures customer effort and rates their experience on a scale from very easy to very difficult. In other words, customers are asked how easy or difficult it was for them to use your product or service.
Customer Lifetime Value (CLV): CLV is the projected gross profit achieved by a customer over the entire lifetime of the customer relationship.
These metrics can help you gain an overview of your CX landscape. However, remember to consistently evaluate the above metrics from multiple angles and make the necessary changes in a timely manner to develop an effective CX strategy.
Conclusion
A company's customer experience strategy is Rome - it cannot be built in a day. It is a slow process where you need to define each step and work on defining and optimizing the six key areas mentioned above, but with the understanding that things can change.
Learning what it means to communicate with customers on their terms and collecting data along the way will make it easier for you to make informed decisions about your overall customer experience strategy.