In this case, buyers come through recommendations or after the business owner places an advertisement. Let's look at the main sales channels.
"Word of mouth"
All organizations strive for this channel, because it boils down to the fact that satisfied customers tell their colleagues, relatives, and friends about the product. This increases the number of interested people, some of whom may become new customers.
The company itself does not incur any costs and the effectiveness ecuador email list of the method is high - people listen to the advisers, as they share their own experience, reinforcing it with emotions.
True, word of mouth only works if:
excellent quality product. By the way, if every fifth consumer is not very satisfied with the product, there is no need to count on recommendations. The rule was derived based on the fact that a regular customer tells two others about the company, and a client with an unpleasant aftertaste from cooperation - ten;
time to wait for the moment when people learn about the product. And this can take 3-4 years.
Moreover, you cannot rely entirely on this channel - consumer opinions can be subjective and do not always meet the expectations of the business owner.