Features of ROI calculation: what to pay attention to

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The more factors are taken into account in the calculation, the more accurate the ROI ratio. For correct results, we recommend taking into account the 4 features described below:

1. How your customer moves through the sales funnel
Here is your contextual advertising. The user clicked, went to the site. Didn't buy. A week later saw your ad on Instagram. Clicked. Didn't buy, but remembered the site address. A month later, enters the company afghanistan email list name in the search bar, clicks and buys. Technically, the lead came through regular organic search results. Practically - thanks to that first contextual ad.

Your attribution model decides what role is assigned to the initial source of conversion. Automated ROI calculation systems allow you to develop this model in the form of a sales funnel. We will tell you about the programs that can be used below.