KPIs to assess your visibility on social networks

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Essential for companies and brands that wish to optimize their presence on social networks, KPIs (Key Performance Indicators) also make it possible to measure progress towards the set objectives.

Whether on LinkedIn, Instagram, Facebook, TikTok, X or Snapchat, discover the main visibility, engagement and conversion indicators to follow.

Increasing your social media presence is necessary to attract new customers and retain your existing audience. In addition, a strong presence strengthens your brand image and expands your reach, creating new business or sales opportunities. Let's take a look at the social media KPIs that demonstrate your visibility .

1. The reach
Reach, or the number of unique people who saw your posts, measures the size of your social media audience. A large reach suggests that your content is compelling enough to attract attention on a large scale.

To analyze this, observe the fluctuations in reach across panama telegram number database different posts and identify those that maximize this metric.

You can also compare your numbers to overall statistics: for example, the organic reach on a Facebook page is 5.17% .

On Instagram, it depends on the number of followers: profiles with less than 50,000 followers have an average reach of 25.1% ; between 50,000 and 200,000 followers, this rate is 18.3% and for accounts with more than 200,000 members, it is 13.8%.

Other platforms talk more about coverage or impressions.

2. Impressions
Impressions quantify the total number of views of your content, including repeat views by the same users. This KPI, available on all social networks, helps you understand how often your posts are exposed to your audience.

On X, for example, impressions can be much higher than reach, due to the dynamic nature of the news feed. A post on Facebook can generate about 1.5 to 2 times the number of impressions compared to the reach. This means that multiple users are exposed to the same post twice.

Finally, if you are looking to expand your audience on LinkedIn , know that publications on the professional social network generate 8.63 impressions per 100 subscribers .