Instead of focusing your content strategy on your own brand, try to give prominence to people, especially your buyer personas . These types of pieces generate excitement in users and are very successful on social media. Know your target audience and try to create content that they connect with.
5. Don't include low-quality links
Facebook's new algorithm tries to eliminate fake news malaysia phone number data or low-quality content, so don't post dubious links. If you're going to share links from your blog or external publications, make sure the content is really good. Facebook will analyze it before giving you visibility.
6. Humanize your brand
Remember that Facebook wants to once again be a platform where conversations flow between users; Therefore, interact with your users through your page. Allow users to comment on your posts, reply to everyone in a personalized way, share content from other users... and work on your own personality.
7. Create groups
Find a topic that relates to your brand and create a niche group where users can chat, share information and debate. If, for example, you are a company that sells screws, create a group to talk about DIY. You can mix your own content with theirs.
By putting these seven tips into practice, you can start working on your content strategy focused on getting interactions and increasing your organic reach. Beat the Facebook algorithm!