The second reason that encourages the media to co-construct is the violence of the economic crisis that is hitting all institutions, companies and intermediary bodies hard. The urgency that the latter feel to maintain the link with their audiences, communities or customers is accelerating the general “uberization” of content.
Everyone will soon be ready to define themselves gambling data europe as media in order to begin a constructive dialogue with those who finance or trust them. The risk of being overtaken by other economic sectors on this front of co-construction is compounded for the media by the risk of appearing useless. A gross optical illusion that nevertheless risks being fatal to media locked away in their respective ivory towers.
The third reason that underlies this necessary co-construction is quite simply the coming generation. This is obvious in 2021: the majority of under-30s discovered the media on a screen, that is to say by acting on the content, either by clicking on additional links, by "liking" or discovering the comments under an article. These "twenty-somethings" cannot imagine for a second a passive consumption of information as all previous generations have experienced. Dialogue and construction with them is not an option, it is a prerequisite. Their disruptive uses structure the future of the media. So let's listen to young people and innovate with this Covid generation that we discover is strongly engaged in political, social and ethical struggles.