The best way to understand what differentiates a good landing page from a bad one is to look at specific examples. We have collected some of the most interesting options for you to consider:
1). The Honey
Landing Page Example - The Med
Already on the first screen you are greeted by a juicy picture and USP: "Perhaps the most environmentally friendly honey." A very correct move, as the main advantage of the product is emphasized - its environmental friendliness. There south africa email list is also a phone number for ordering and a form for a call back.
2). Art studio BOUQUET
Landing Page Example - Art Studio BOUQUET
Stylish design in light colors, short and clear title, USP (free delivery 24/7), block of advantages and button "Choose a bouquet". And all this is located on the first screen. Supplement - a beautiful photo of a bouquet, giving the visitor an idea of the offered goods.
3) There are fruits!
Landing page example - Fruits are alive!
A very juicy design with drawn fruits, a functional website header, a clear and selling title, several feedback forms, an order button and a phone number – everything you need is available on the very first screen.
For comparison, we can show an example of a landing page that has several shortcomings:
Landing Page Examples
Here we see some rather controversial decisions:
White text on a light background is perceived very poorly.
The phrase “Beauty & Health” itself does not carry any significant semantic meaning.
At first glance, it is difficult for a person to understand what exactly is being offered. He will have to study the information in more detail.
Overall, this is a decent landing page. However, it does have some questionable decisions.