Email Marketing
Email marketing is one of the oldest forms of digital marketing because it works!
With the demise of third-party cookies and privacy becoming a bigger concern for customers, email marketing provides businesses with a way to inform and engage people that have shown an interest in their p australian business email list roduct or service.
Not only that but it enables personalization as marketers can segment groups by their activity. This is where AI-powered marketing automation tools have made things so much more effective: for example, if you have a cohort of prospects that have downloaded an ebook, follow up with something on a similar topic to drive click-through.
There are many methods you can engage to encourage people to provide their personal information so you can add them to your list:
Use enticing CTAs
Promote your social media channels
Use pop-ups or forms
Run a competition
Offer free downloads
Promote an offer
Start a blog subscription