The Role of Cohort Analysis in Retaining s

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Instead of trying to go back in time, the audiovisual sector must take into account these long-term changes in audience behavior. A large part of the experiences that are more limited in time and audience will now be done remotely. It will also be necessary to integrate immersion , a possibility of connectivity with others in audiovisual productions. Accenture-Fjord thus gives three essential pillars for this project: texture – this particular feeling resulting from physical relationships, including in the metaphorical sense of the term –, transparency and control .

Initiatives in this direction have already been gambling data middle east launched by audiovisual companies, such as the use of virtual reality technologies or assistance for homeschooling. However, the study advises keeping in mind the volatility of public behavior. Even if long-term trends have been identified, the context can still change. The experiences offered should instead focus on the positive of the situation, with adjustments to be considered if necessary depending on the situation. Finally, brands must rethink their pre-pandemic, more physical content to adapt to a more individualized demand.



Understanding your reason for being to better take sides

The past year has seen exacerbated inequalities – and even new ones – between different communities. Some communities have raised these issues, bringing to the surface latent dysfunctions in our society, like the Black Lives Matter movement in the United States. In parallel with these strong positions, misinformation has never been stronger, especially on social networks. The public is much more polarized .