In this search engine, snippets are created based on the information in the title and description meta tags. That is why it is necessary to compose them correctly using appropriate key phrases. In this case, a person will see the snippet that you want to show. Do not fill in the meta tags - the search engine will show a snippet to its taste. Not always successful, unfortunately.
Example of a snippet in the search results:
snippet example in google
When forming fragments, you have to take into account character limitations. But recently, more characters have been added instead of the previous 140-160, so you can create a really interesting and useful snippet.How to write a good snippet?
When working with the Google search engine, you just need to make competent meta tags. The maximum length of the title is 80 characters, and the description is 270. If desired, you can add special icons, emoji, to attract hong kong email list visitors even more effectively. It is better to place the main keywords at the beginning of the title and description.
You can hide an article from search using the <noindex> meta tag:
How to write a good snippet
A few more recommendations:
add a unique favicon for your web resource;
customize breadcrumbs;
use micro-markup dictionaries;
sign up for Google Maps;
Set up quick links and regularly check that they are displayed correctly.
For a beautiful snippet, the hierarchy of categories must be observed. It is necessary to set up internal interlinking, i.e., in essence, simply do high-quality optimization. Then there will be no problems with the fragment.