Video marketing on YouTube has its own characteristics and nuances that affect brand promotion, audience research, and measurement of results. Let's look at the main metrics that are important to use for analytics.
Number of views
A very important and eloquent indicator for any channel. The standard period for which the dynamics of views on the channel are compared is 28 days.
But this indicator will be informative in terms of analytics and forecasts ecuador email list only when compared with other metrics (for example, viewing time).
Viewing time
With this metric, you can evaluate and compare the viewing time of videos on your channel and understand what causes the difference. You will find the answer to the question of why most users watched one video for 5-10 minutes, while they watch another in full.
This metric will give you an understanding of how much time users spend on your channel and whether they are interested in the video content offered.
Audience Demographics
This information will give you an idea of what kind of audience your channel attracts, what age, gender and geography, what gadgets people use. All this will help you to further adjust the content accordingly, launch campaigns and predict the results.
Traffic sources
Very valuable information for optimizing promotion. In addition, YouTube Analytics offers detailed statistics on traffic sources. If you know where your users come from, it will be easier to understand which resource is more suitable for advertising a channel or a separate video.
Popular videos by end screen clicks
The metric will show the number of clicks on the end screens added to the end of the videos on your channel. It will help you better understand your priorities.
Important YouTube Analytics Metrics
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