Common Mistakes in WordPress Website Promotion

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Many newbies, having read that WordPress SEO is easy, try to launch a website and promote it on their own. Is it possible? Yes. Are the chances of success high in this case? No. Because there is a high risk of making typical mistakes when promoting a website. We will talk about them further.

Unoptimized content
unoptimized content

Technical optimization is important, but it will not produce results if the site content is of poor quality. The basic requirements for text content are as follows:

break text into paragraphs of up to 4 sentences for ease of reading.
But these are not all the criteria that make content cameroon email list quality. First of all, the content should be useful for the reader: answer a question, describe a service or product, etc. If a visitor came from a search and did not find the information he was looking for, he will immediately go to competitors, and the search engine will take this into account when ranking.

Duplicate pages and meta tags
If for some reason you have duplicate pages, duplicate meta tags, do not allow them to be indexed. If necessary, configure the XML Sitemap file to exclude duplicates from indexing. Of course, it is better not to allow them to appear at all. Duplicates can noticeably drop in search results.

Broken links
Too many broken links and 404 pages are bad for SEO for a WordPress site. They cause search bots (crawlers) to make unnecessary transitions, which slows down indexing. Search algorithms then evaluate the site as poorly optimized, which in turn affects ranking.