Use specific technical triggers

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This is a topic for a separate article, but we will still touch on it indirectly.

Ideally, marketing analysis is carried out at the planning stage of an online store. With its help, maps of characters who will make purchases on the site are formed. These triggers are created already at the site design stage.

Let's say there is a website that sells diesel generators. Now let's try to imagine the image of a buyer of these goods. This is a middle-aged or older man who is primarily interested in:

technical characteristics of the product;
quality;
warranty period, etc.
In this case, the color of the generator does not matter at all. The philippines email list information that the diesel generator comes with a 24-month warranty, or that its power is enough for an entire house, will encourage you to purchase the above-mentioned product much more than the fact that the model is available in three colors.

If you understand the types of your visitors, using triggers will significantly increase the conversion of your web resource.

Promotions and loyalty programs
Regular customers are the basis of a stable position in the market. Their number directly affects the conversion rate. Another effective way to increase sales is to acquire a loyal audience.