According to Nielsen, there are some indicators that you should evaluate before embarking on the exciting adventure of opening an online store:
The growth potential of e-commerce in a market is directly related to the penetration of the Internet in that country. In order to place an order or make a payment online, a user must access the network.
Smartphone penetration also has a strong correlation with the success of e-commerce.
Countries where starting a business is relatively easy tend to be more successful in e-commerce.
In countries with a high population density , e-commerce is more successful due to lower logistics and infrastructure costs. In densely populated areas, in fact, deliveries are easier, therefore faster, and require fewer physical the benefit of our ios database stores and warehouses.
The reliability of public and private postal services contributes significantly to the success of e-commerce (in markets where postal reliability is more limited, click-and-collect systems tend to play a greater role).
Consumer trust is essential to the success of an online business.
The culture of savings : the markets where the population saves the most are also those where people tend to spend the most online (consumers are attracted by the promise of more convenient prices).
Market maturity : The length of time a country's major e-commerce players have been operating, their geographic reach, brand assortment, pricing and offerings, delivery times, and available options are among the indicators of a country's industry maturity. Mature e-commerce markets can more easily secure consumer loyalty, engage new online shoppers, and develop cutting-edge services that make the online shopping experience more attractive.