The ideal effect is when the client understands that he has found himself in a closed club of interests. His own life hacks, special discounts for subscribers, separate terms of service and benefits, for example, closing a sale, preview of new functions, early access to the product, etc.
Personalize your emails
But don't overdo it. There should be a minimum of personal information , no need to show that you know everything and even more about the client. This is more of a violation of the boundaries of personal space azerbaijan phone number data than non-binding communication. Nevertheless, a personal appeal in some letter layouts will be appropriate. Especially if you are sending out a mailing list for abandoned carts (separately about the principles of email marketing for online stores ).
Find a good incentive for subscribers
Of course, for online store owners the best weapon is discounts. But what if you have an information project or some specialized online service? You can offer an e-book, special conditions for a starting subscription (with a reduced price or even free for a limited time), a free consultation, an example of a successful case, etc. About lead magnets .
Never buy a subscriber base.
All assurances that you receive absolutely legitimate personal data of potential clients are just a trick to sell you a non-working service. Firstly, for an attempt to send out mailings without official consent, you can ask for sanctions and very real fines . Secondly, addresses in such databases in 99% of cases will not increase your sales in any way, since the contacts will be absolutely irrelevant. The right way is to collect the database yourself , plus, you can simultaneously segment the audience by interests if you add a mini-survey or other fields for entering additional information to the form.
Enable subscription confirmation (Double opt-in)
It is not enough to simply tick the box agreeing to the collection of personal data. To reliably protect yourself from possible risks due to spam complaints, send email confirmation letters and consent to the implementation of advertising mailings. In RuSender, the Double ot-in option is active by default.