Content Marketing Funnel

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Effective content marketing (I mean converting visitors into leads through content) is hard to imagine without a funnel. To understand this idea better, let's take a look at the 3 main stages of a funnel:



Top of the Funnel (TOFU) is the stage of familiarization and awareness of the problem. Users are simply looking for information without having a clearly formed request for a service or product.
Middle of the Funnel (MOFU) is the stage of active search for a solution malaysia rcs data to a problem. The user has a formed request.
Bottom of the Funnel (BOFU) is the evaluation and decision stage. The user is ready to discuss with you how you can help them.
Your content should cover all three stages. Without understanding what stage of the decision-making process the person you are writing for is in, you risk investing in content that won’t deliver the results you want. For example, by only creating TOFU content, you may have a lot of traffic that won’t convert into leads. And by only creating content for the MOFU or BOFU stages, you won’t be able to reach potential customers who don’t have a business need right now, but may have one later.

Let's imagine that we are working on a content strategy for a store that sells mobile phones, and using this example, we will consider in more detail what a content funnel might look like.