In general, we can consider working with bloggers in two directions:

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when you attract bloggers for traffic to an external source (website, chatbot);
when you partner with an opinion leader to directly drive traffic to your channel and grow your subscriber base.
Advantages of working with bloggers:

rapid reach of the target audience;
high conversion and sales due to trust in the blogger;
the ability to quickly gain subscribers and customers;
advertising “by the people and for the people.” When an opinion leader france rcs data speaks positively about your product, it also has a positive impact on your sales.
However, there are certain difficulties in such collaboration:

it is difficult to predict the real effect and payback;
Bloggers can be quite peculiar personalities: for example, a blogger may simply be in the wrong mood, release a creative at the wrong time, and your ad will not work;
It is impossible to fully control the process and timing of advertising placement.
It is sometimes difficult to reach an agreement with a blogger, but you need to understand that this is a very interesting creative personality. Such cooperation requires a careful approach, constant communication and flexibility, which, if properly organized, can bring excellent results for business.