The reasons for creating an editorial plan go beyond the japan business email list good organization of titles. Every self-respecting SEO strategy needs good content and the editorial plan allows you to create clear rules to avoid major problems and take advantage of all the resources of a continuous process:
Publication.
Revision.
Optimization.
As already suggested, the editorial plan allows you to avoid titles that may enter into competition with other publications, perhaps thanks to a check to be carried out with the convenient JFactor tool by Filippo Jatta that correlates two SERPs with different queries to discover if there are similar results.
jfactor serp comparison
SERP comparison example with JFactor
Furthermore, compiling an editorial calendar allows you to evaluate the presence of recurring themes, topics that always return in the same periods of the year. In this way, it is possible to evaluate the possibility of creating a single content and constantly updating it to avoid useless photocopy publications that would only increase the list of contents capable of cannibalizing themselves .
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