You need people to have strong feelings about your company and become loyal customers. To build a brand, you must have all the elements of a brand identity. And to build your brand identity, you need to have brand assets. Brand Identity vs. Brand (Source: LinkedIn) Brand Assets Brand assets are those elements that make up a brand's identity, such as logos, videos, photographs, slogans, slogans, sounds and other visual components.
For example, Apple has a unique logo of a dominican-republic telegram database fruit bitten in half, a gray color palette, and distinctive typography. People see the Apple logo as a status symbol and stand in long lines just to get something from that specific brand. Now that you know why you need a brand identity, what should you include in your brand asset kit? Some of the most important ones are listed below. Brand Logo Your logo is probably one of the first and most important brand assets you need to establish.
It's a pictorial or graphic representation of everything your brand stands for, and ideally it should be clear and simple rather than complicated and clever. There are some important points to remember before communicating your logo design needs to a designer: don't go overboard with the background or calligraphy; avoid overloaded backgrounds and illegible writing; The color of the background and text should complement each other so that people can clearly read the text without straining their eyes; A logo should have simple typography that anyone can understand and a plain background; Take your time when choosing your logo colors, as using those colors throughout your business makes a company more memorable.