To see if this is happening to your paid search campaign

[zihadhasan019]

Try this: Login into your account and view a ad group that contains several keywords. Click on the checkbox that appears before one of the more popular terms Then select "see search terms..." and choose "selected" from the drop down. The impact of this is tremendous to anyone trying to optimize campaigns. We thought "red widgets" was the term that was being clicked by the user -- but in reality there were dozens or more terms that actually accounted for most of those clicks.


According to Google's note within the interfac uk email address list e, "Your ads appeared when people searched on the terms below. These search terms were matched to your ads based on the keywords in your ad groups." Their note goes on to state that "use this reporting feature to see every user search query that triggered your ad. Whether your ad is triggered depends on the search term a web user submits when searching on a site within the Google Network and your keyword match settings.





You can add search terms from the list to your ad group keyword list, or add the terms as negative keywords to ensure your ad stops triggering for the keyword." What is most alarming about this whole thing is that I was concurrently running other campaigns and ad groups that contained some of the same exact terms that Google decided to match to "red widgets". I can get over the fact that the Google reporting is screwy (well, not really), but to top it all off, I checked some of my other campaigns that contained these Google-matched terms.