Marketers are already using video marketing

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to increase engagement, share testimonials, and provide detailed product demonstrations. The consumption of video is only going to increase — and the sales industry is noticing. In the lead usa consumer email database generation world, videos can be used to build a personal brand, send personalized follow-ups, and sales follow-ups. Combine the growth of video consumption with the lack of in-person meetings, and you have the perfect recipe to see video usage for lead generation explode in 2024.


For example, videos could increase the efficacy of landing pages and lead forms. 5. Automation is still winning Lead generation used to be a pretty formulaic process — offer a white paper or another downloadable resource, create an email funnel, and then pass the best leads off to sales. In 2023, automation was reported to have a revenue of 5.4 billion dollars with the annual projected value to increase over 108 percent! In the beginning, automation was a clunky process that felt robotic.




However, AI and machine learning are making automation more useful and, in some cases, much more human. Here are a few ways automation will improve your lead generation strategy in the coming year. Chatbots: AI-powered chatbots can answer questions, share resources, and even qualify leads by asking prospects about the company they work for, their job title, and what pain points they are looking to solve. Tool integrations: The days of manually entering data into your CRM may soon be gone.