Scope the terms, hashtags and keywords to monitor

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online reputation management on reddit
Don’t make assumptions when it comes to where you think your customers hang out and talk. Consider how many platforms people bounce to and from on the path to purchase. Translation? Online review management cyprus b2b leads involves taking a holistic view of the platforms you track.

No surprises here. You can’t actually do reputation monitoring until you figure out what you want to watch for. For most brands, this means analyzing a combination of phrases and hashtags including:

Branded searches (ex: “Sprout Social” or #sproutsocial)
Product-related keywords and phrases (ex: “social media management software”)
Industry and product-related terms (ex: “social listening”)
All of the above as it relates to competitors and alternative products
But with the stakes so high, these are not words and phrases you should guess.

Through social listening, brands can see firsthand what people are actually saying. This includes specific terms and language. You can likewise look at your SEO strategy to find additional terms to monitor. When in doubt, consider talking to your sales and customer success teams as well. These conversations can reveal timely and trendy terms used by your audience.

Analyze your reputation over time
Pop quiz: does your brand have the reputation of an industry leader? How do people feel about you versus your competitors? What do you do well and where could you improve?

These questions can all be answered based on conversations that are already happening.