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Packaging that protects the product is able to prevent or minimize damage and the risk of smallpox which can harm the buyer or seller. Promotional Function of Packaging As previously explained, packaging also functions as a promotional or marketing tool. This can be done by creating an attractive form of packaging. On the other hand, in general the function of packaging is as follows: Self Service; product packaging can emphasize the characteristics of a product being sold, so that each product will have a different packaging form. Consumer Affluence; Attractive product packaging has been proven to be able to influence consumer interest in buying at higher prices. Company and Brand Image; Product packaging is the company's brand image, so it can be used as a company identity so that it can be better known by the public.


Innovation Opportunities; Innovative product packaging guatemala telegram database is able to provide benefits to consumers and is able to benefit the company. Also read: Product Innovation: Definition, Benefits and Objectives Benefits and Objectives of Product Packaging Benefits of Product Packaging and Their Objectives Illustration of the Definition of Product Packaging. source envato After we learn about the meaning of product packaging and its function, we must know the benefits of product packaging, namely: Physical Production; Making product packaging aims to protect the product from climate, vibration, shock, pressure and other factors that can damage the product. Barrier Protection; in this case, the installation of product packaging aims to protect the product from obstacles to oxygen, steam, water, dust, etc. Containment of Agglomeration; Packaging also aims to group products, so that the handling and distribution process will be more efficient.


Information Transmission; The packaging also usually states how to use it for transportation, recycling or how to dispose of the packaging. Reducing Theft; Providing product packaging also aims to prevent acts of theft by observing physical damage to the packaging. Convenience; packaging is a feature that can increase convenience, distribution, handling, sales, display, opening, closing, use, etc. Marketing; Attractive designs and labels on packaging can be used by marketers to increase consumer buying interest. Also read: Packaging Box: Definition and Role for Brands Types of Product Packaging Types of Product Packaging Illustrations Understanding Product Packaging. source envatoThere are at least three categories in product packaging, namely: Based on Content Structure. This type of packaging based on content structure is divided into three main types, namely: Primary Packaging: pThe definition of primary product packaging is material that is processed into containers directly for food ingredients, such as milk cans, drinking bottles, etc.