Want to become a PPC specialist?
Posted: Thu Jan 23, 2025 8:40 am
More accurate data improves bid optimization in advertising campaigns.
Is your advertising campaign not working or are you spending too much? After completing the PPC Specialist course , you will be able to optimize your advertising budget. You will be taught how to correctly select keywords and create a semantic core of the site. You will be able to determine the goals and structure of an advertising campaign. By analyzing the effectiveness, you will be able to optimize advertising budgets. Suitable for those who want to work on outsourcing and business owners.
How to set up advanced conversion tracking in Google Ads
To set up advanced conversion tracking in your Google Ads account, you need to poland customer email list create a custom "purchase" conversion that is transmitted directly from your site, bypassing Analytics.
Creating a conversion:
Give this conversion a meaningful name (for example, crm_purchase or purchase_website).
Reclassify the conversion to secondary status and move it to the "Other" category to avoid data duplication.
Placement in the advertising cabinet:
In your advertising dashboard, in the Goals => Summary section, there will be two “Purchase” conversions: one imported from Analytics, and the other custom, which is transmitted directly from the site. It is for this custom conversion that additional advanced settings will be configured.
Conversions in Google Ads
Is your advertising campaign not working or are you spending too much? After completing the PPC Specialist course , you will be able to optimize your advertising budget. You will be taught how to correctly select keywords and create a semantic core of the site. You will be able to determine the goals and structure of an advertising campaign. By analyzing the effectiveness, you will be able to optimize advertising budgets. Suitable for those who want to work on outsourcing and business owners.
How to set up advanced conversion tracking in Google Ads
To set up advanced conversion tracking in your Google Ads account, you need to poland customer email list create a custom "purchase" conversion that is transmitted directly from your site, bypassing Analytics.
Creating a conversion:
Give this conversion a meaningful name (for example, crm_purchase or purchase_website).
Reclassify the conversion to secondary status and move it to the "Other" category to avoid data duplication.
Placement in the advertising cabinet:
In your advertising dashboard, in the Goals => Summary section, there will be two “Purchase” conversions: one imported from Analytics, and the other custom, which is transmitted directly from the site. It is for this custom conversion that additional advanced settings will be configured.
Conversions in Google Ads