How to boost your logistics company through the Internet?
Posted: Thu Jan 23, 2025 8:36 am
We live in the era of technology and the Internet. Today, the vast majority of people spend much of their time connected to the Internet browsing different media and searching for information, friends, communication, places to eat, suppliers and customers through this medium.
Because of this, it is not unusual for companies to increasingly turn to this medium to create communication, marketing and advertising strategies that help their salespeople get more and more customers. But often the more complicated the industry becomes, as is the case with logistics and transportation, the more difficult it is to take advantage of these media. Even so, many companies today want to try.
If you are one of these logistics and transportation companies, in this article, I will try to help you understand how you can take advantage of the Internet to boost growth and generate more business.
First we will understand what are the possible channels that you can use for your company:
A website for logistics and transport companies:
A website is one of the main channels to promote yourself on denmark whatsapp lead the Internet, and in general everything starts here. Many times it is the first step taken to at least be present and many times it is done more out of necessity than as an initiative to grow. I have heard many phrases like "We urgently need a website because a client requires it", "we cannot get certified if we do not have a website", etc.
On the other hand, a website on its own will only have your service catalogue and company information online, but having one does not mean that it will attract new clients, prospects, and to start with, it does not even mean that people will find you when they type your name into Google.
Google Adwords for logistics and transportation companies:
The most common solution for companies that already have a website and want their prospects to be able to find them is the easiest way to be present to potential buyers, but it is also expensive and not very scalable. It has been discovered that only 10% of people who search for a product or service on the Internet have a real intention to buy and are in the right moment to buy, the rest are just looking for information or are not ready to buy.
Social networks for logistics and transport companies:
Social media has become one of the main focuses for companies, this is due to its high rate of use. In Mexico, an average person browses Facebook between 5 and 7 hours a day. Although social media is a good channel to communicate with an audience, it is becoming more and more complicated since reaching many people through this medium has become impossible without payment, and the cost of these is increasing. Here we can segment people very well and reach only those who are attractive to us as potential clients, however we cannot decide that the moment is right for them and if they do not understand what we offer or what differentiates us, then it is difficult for them to buy in the first place.
A blog for logistics and transport companies:
A blog has become an excellent tool to inform prospects about how to solve their problems, how our services help them with their challenges and what they should look for when hiring a company to make the right decision. It helps people who are not ready to buy to get informed first and take the right steps until they are ready. However, this takes time and investing in disseminating this information through the means mentioned above can be very expensive and the results will not be scalable.
Is there a 360 strategy to boost my logistics or transportation company on the internet?
Fortunately, it does exist and it is called Inbound Marketing . Inbound is the set of strategies that takes all of the previous ones and merges them with something called "SEO" or organic positioning and with a term known as contact nurturing.
SEO : Have you ever wondered how companies manage to be at the top of Google without paying? Did you know that this is possible? SEO (Search Engine Optimization) or organic positioning is the way to establish yourself in the first places of Google searches, thus achieving to be present in all the searches of your prospects increasing your chances of attracting more clients, also by positioning your blog, you can manage to establish your articles in the first places of searches for the frequently asked questions that a prospect of yours has, eg. How to ensure that my merchandise arrives on time and at its destination?
Lead Nurturing : Lead nurturing is the way to take a prospect who is not ready to make a decision or buy, to being ready. Through tools like email marketing, and precise automated actions we can begin to take a prospect from an early stage in the buying decision to being ready to talk to a salesperson.
Because of this, it is not unusual for companies to increasingly turn to this medium to create communication, marketing and advertising strategies that help their salespeople get more and more customers. But often the more complicated the industry becomes, as is the case with logistics and transportation, the more difficult it is to take advantage of these media. Even so, many companies today want to try.
If you are one of these logistics and transportation companies, in this article, I will try to help you understand how you can take advantage of the Internet to boost growth and generate more business.
First we will understand what are the possible channels that you can use for your company:
A website for logistics and transport companies:
A website is one of the main channels to promote yourself on denmark whatsapp lead the Internet, and in general everything starts here. Many times it is the first step taken to at least be present and many times it is done more out of necessity than as an initiative to grow. I have heard many phrases like "We urgently need a website because a client requires it", "we cannot get certified if we do not have a website", etc.
On the other hand, a website on its own will only have your service catalogue and company information online, but having one does not mean that it will attract new clients, prospects, and to start with, it does not even mean that people will find you when they type your name into Google.
Google Adwords for logistics and transportation companies:
The most common solution for companies that already have a website and want their prospects to be able to find them is the easiest way to be present to potential buyers, but it is also expensive and not very scalable. It has been discovered that only 10% of people who search for a product or service on the Internet have a real intention to buy and are in the right moment to buy, the rest are just looking for information or are not ready to buy.
Social networks for logistics and transport companies:
Social media has become one of the main focuses for companies, this is due to its high rate of use. In Mexico, an average person browses Facebook between 5 and 7 hours a day. Although social media is a good channel to communicate with an audience, it is becoming more and more complicated since reaching many people through this medium has become impossible without payment, and the cost of these is increasing. Here we can segment people very well and reach only those who are attractive to us as potential clients, however we cannot decide that the moment is right for them and if they do not understand what we offer or what differentiates us, then it is difficult for them to buy in the first place.
A blog for logistics and transport companies:
A blog has become an excellent tool to inform prospects about how to solve their problems, how our services help them with their challenges and what they should look for when hiring a company to make the right decision. It helps people who are not ready to buy to get informed first and take the right steps until they are ready. However, this takes time and investing in disseminating this information through the means mentioned above can be very expensive and the results will not be scalable.
Is there a 360 strategy to boost my logistics or transportation company on the internet?
Fortunately, it does exist and it is called Inbound Marketing . Inbound is the set of strategies that takes all of the previous ones and merges them with something called "SEO" or organic positioning and with a term known as contact nurturing.
SEO : Have you ever wondered how companies manage to be at the top of Google without paying? Did you know that this is possible? SEO (Search Engine Optimization) or organic positioning is the way to establish yourself in the first places of Google searches, thus achieving to be present in all the searches of your prospects increasing your chances of attracting more clients, also by positioning your blog, you can manage to establish your articles in the first places of searches for the frequently asked questions that a prospect of yours has, eg. How to ensure that my merchandise arrives on time and at its destination?
Lead Nurturing : Lead nurturing is the way to take a prospect who is not ready to make a decision or buy, to being ready. Through tools like email marketing, and precise automated actions we can begin to take a prospect from an early stage in the buying decision to being ready to talk to a salesperson.