WeChat Official Account Lead Generation Using Advertising
Posted: Thu Jan 23, 2025 8:32 am
Anatomy of a WeChat Moments Ad
The fastest way to get people to follow your WeChat Official account is going to be by using WeChat Moments Ads. These ads are very similar to the ads you see on your mobile Facebook News Feed.
The ad is composed of several elements. The company logo doubles as a follow button. Clicking it allows you to broadcast messages back to them. The tag on the top right marks the post as a sponsored post. Clicking on the picture allows users to open a gallery with up to 9 photos. The interaction button on the bottom right allows users to like or comment on the post. In addition, there is a hyperlink just below the post headline.
Advertising on WeChat Business is not for the faint of heart though. There are fewer targeting options than you would expect, especially if you have worked with Facebook or Google Ads belize mobile phone numbers database before. You’ll be able to target people based on gender, location, age, education operating system and whether they are on WiFi or not. Interest-based targeting is not a thing.
It used to be that you needed to start with a minimum spend of $15,000 USD and the rates for a moments ad started at about $45 USD per thousand impressions but ever since April 2019 the minimum ad spend for We Chat Moments has been removed. In addition creative approval times have been lowered from 7 to 2 business days.
Since acquiring users on WeChat is very expensive you’ll need to make sure that after you’ve acquired your contacts you engage with the audience wisely using messages and broadcasts.
The fastest way to get people to follow your WeChat Official account is going to be by using WeChat Moments Ads. These ads are very similar to the ads you see on your mobile Facebook News Feed.
The ad is composed of several elements. The company logo doubles as a follow button. Clicking it allows you to broadcast messages back to them. The tag on the top right marks the post as a sponsored post. Clicking on the picture allows users to open a gallery with up to 9 photos. The interaction button on the bottom right allows users to like or comment on the post. In addition, there is a hyperlink just below the post headline.
Advertising on WeChat Business is not for the faint of heart though. There are fewer targeting options than you would expect, especially if you have worked with Facebook or Google Ads belize mobile phone numbers database before. You’ll be able to target people based on gender, location, age, education operating system and whether they are on WiFi or not. Interest-based targeting is not a thing.
It used to be that you needed to start with a minimum spend of $15,000 USD and the rates for a moments ad started at about $45 USD per thousand impressions but ever since April 2019 the minimum ad spend for We Chat Moments has been removed. In addition creative approval times have been lowered from 7 to 2 business days.
Since acquiring users on WeChat is very expensive you’ll need to make sure that after you’ve acquired your contacts you engage with the audience wisely using messages and broadcasts.