What were the challenges you faced in protecting the Abilio and Quimmo brands online?
Posted: Thu Jan 23, 2025 8:21 am
“The domain abilio.com , which is fundamental to our brand, had already been registered . Without the consultancy and support of Register.it’s Online Brand Protection service, we would not have known how to proceed to attempt recovery and, faced with a possible economic assessment, we would not have been able to correctly evaluate the proposal made. Buying and selling domain names is not our sector and Register.it’s intermediation was providential.
The recovery through negotiation of abilio.com was successful , and the domain is now india phone number list ours, along with the corresponding .it domain, allowing us to take the first steps towards protecting our brand online.”
Read also “ Domain Recovery: How to Get a Domain Already Registered “
How important is online brand protection for a company like Abilio and for a new project like Quimmo?
“I would say it is fundamental. Our sector is changing very quickly, it is becoming digital: property visits are starting to be virtual, transfers of ownership are starting to be more digital and the whole chain in general is evolving. Now buyers look and search online, but that is precisely where the main risks lie.
Having a protected brand online allows us to avoid identity theft or illicit use of the brand and this allows us to protect our customers, existing and potential, from possible fraud. We are therefore not only thinking of our own interest but also of that of our nine hundred thousand customers to whom we can give solid guarantees of the truthfulness of the brand.
For us, online brand protection is not perceived as a cost but as an investment that generates a return in reliability on the part of customers.”
The recovery through negotiation of abilio.com was successful , and the domain is now india phone number list ours, along with the corresponding .it domain, allowing us to take the first steps towards protecting our brand online.”
Read also “ Domain Recovery: How to Get a Domain Already Registered “
How important is online brand protection for a company like Abilio and for a new project like Quimmo?
“I would say it is fundamental. Our sector is changing very quickly, it is becoming digital: property visits are starting to be virtual, transfers of ownership are starting to be more digital and the whole chain in general is evolving. Now buyers look and search online, but that is precisely where the main risks lie.
Having a protected brand online allows us to avoid identity theft or illicit use of the brand and this allows us to protect our customers, existing and potential, from possible fraud. We are therefore not only thinking of our own interest but also of that of our nine hundred thousand customers to whom we can give solid guarantees of the truthfulness of the brand.
For us, online brand protection is not perceived as a cost but as an investment that generates a return in reliability on the part of customers.”