How to understand the retail customer's need

[jisansorkar8990]

First of all, have you ever stopped to think and understand the needs of the customer who enters your store?

Another question: do you really know your customers and why they chose to use CREDIT in your store? Know that these questions are more important than you think.

In this competitive world we live in, establishing close contact with your consumers and truly understanding what they are looking for is an excellent way to build loyalty and also win over even more customers through your care and good service.

I always like to say that only businesses that are efficient in lawyer database anticipating their customers’ needs have the true potential to retain them. Do you agree?

To help you establish an ever-increasing proximity, I will help you understand more deeply the needs of the people who seek your business . Let's go!

Are you interested in understanding more about the subject? Then stay with me here. Happy reading!

IT'S TIME TO UNDERSTAND THE CUSTOMER'S NEEDS:
This entire issue that we are addressing here today can be resolved in a very simple way. First of all, it is necessary to understand the need of the customer who is trying to buy on credit is to take the product. However, there are other situations that we need to highlight when the customer is trying to take a product.

The first point revolves around the customer's financial situation . Does your customer usually seek credit operations at your store due to a financial need or is this just a secondary condition for them?

EXAMPLE: Some stores, such as boutiques, sell products with a higher added value, mainly for women. In this case, some customers do not like these values ​​appearing on their credit card bill. A real example.

This is a situation that occurs in a very specific way in some types of stores. Therefore, if the store has this model, the communication in these sales will be a little different than the communication of a store for those who really need credit for financial reasons. This, then, implies the need to understand your customer.

In this sense, when a person really needs to buy using a credit transaction, they need to try to find communications in the store that inform about the installments, the benefits of the installments, the installment amount in a much more inclusive way, among other information.

Marketing strategies for credit operations
From these two different points of view, if you can map out your store's target audience and UNDERSTAND THE NEEDS OF THE CUSTOMER WHO BUYS FROM YOUR STORE, it becomes much easier for you to create marketing strategies that are appropriate for your segment.

Based on this, you will also start to look at the risk that you may have in your store's credit operation . If you are selling to a customer who does not have much need for credit operations, but does need to not appear on a card statement, you need to know their profile to do this and, logically, you will also need to find the most effective strategy to retain this customer in your store.

Check out the exclusive tips from the Meu Crediário team on our YouTube channel to understand the needs of retail customers!