2. Do a Competitor Analysis to Find Gaps and Opportunities
Posted: Sat Dec 21, 2024 4:51 am
8 Strategies to Optimize Your Mobile Sales Funnel
Get familiar with these useful tips on how to optimize sa iraq whatsapp group link les funnel.
1. Group and Segment Your Audience into User Personas
It’s crucial to group and segment your audience into user personas based on their age, location, interests, occupation, social preferences, and data from Google Analytics and other data modeling tools.
Buyer persona gives a useful insight into who your customers are, including how they think, their preferences, and motivations. They can help you target leads at the ToFu, reduce drop-offs, and increase your ecommerce online and app conversions.
Competitor analysis is a strategic tactic that identifies and evaluates the SWOT—strengths, weaknesses, opportunities, and threats of your market rivals. It helps you find ways to improve your products, services, marketing strategies, and avoid pitfalls. To conduct a competitor analysis of your e-commerce website and app, do the following:
Select the most relevant competitors that offer substitute or similar products to your target demographic;
Use customer review aggregate platforms to see how you measure up against your competitors;
Identify and prioritize gaps across customer needs, value proposition, user onboarding, unique selling proposition, expectations, competitive advantage, marketing assets, growth potentials, etc.;
Develop and implement action plans.
3. Capture and Nurture Leads at Different Funnel Stages Using Omnichannel Marketing Tools
Grabbing customer attention at the awareness stage is not the finish line. You also need to pique their interest in your products and nudge them to the next ecommerce sales funnel optimization stage. A tried and true method of doing that is with omnichannel marketing tools such as email marketing, text messages, in-app messages, push notifications, and other channels.
Let's look at some stats: 64 percent of small businesses reach customers via email messages. According to research, an average smartphone user receives about 40 app push notifications per day. However, only about 18% are relevant and personalized.
To capture and nurture leads, reaching prospects via data-driven and highly personalized messaging is key.
4. Optimize Your Call-to-Actions (CTAs)
Every page on your website or app should have a positioned, clear, concise, and compelling CTA that motivates your customers to enter the next step in your sales journey. Commonly used CTAs include:
Get familiar with these useful tips on how to optimize sa iraq whatsapp group link les funnel.
1. Group and Segment Your Audience into User Personas
It’s crucial to group and segment your audience into user personas based on their age, location, interests, occupation, social preferences, and data from Google Analytics and other data modeling tools.
Buyer persona gives a useful insight into who your customers are, including how they think, their preferences, and motivations. They can help you target leads at the ToFu, reduce drop-offs, and increase your ecommerce online and app conversions.
Competitor analysis is a strategic tactic that identifies and evaluates the SWOT—strengths, weaknesses, opportunities, and threats of your market rivals. It helps you find ways to improve your products, services, marketing strategies, and avoid pitfalls. To conduct a competitor analysis of your e-commerce website and app, do the following:
Select the most relevant competitors that offer substitute or similar products to your target demographic;
Use customer review aggregate platforms to see how you measure up against your competitors;
Identify and prioritize gaps across customer needs, value proposition, user onboarding, unique selling proposition, expectations, competitive advantage, marketing assets, growth potentials, etc.;
Develop and implement action plans.
3. Capture and Nurture Leads at Different Funnel Stages Using Omnichannel Marketing Tools
Grabbing customer attention at the awareness stage is not the finish line. You also need to pique their interest in your products and nudge them to the next ecommerce sales funnel optimization stage. A tried and true method of doing that is with omnichannel marketing tools such as email marketing, text messages, in-app messages, push notifications, and other channels.
Let's look at some stats: 64 percent of small businesses reach customers via email messages. According to research, an average smartphone user receives about 40 app push notifications per day. However, only about 18% are relevant and personalized.
To capture and nurture leads, reaching prospects via data-driven and highly personalized messaging is key.
4. Optimize Your Call-to-Actions (CTAs)
Every page on your website or app should have a positioned, clear, concise, and compelling CTA that motivates your customers to enter the next step in your sales journey. Commonly used CTAs include: