As with a great blog post, it’s completely acceptable to spend 10-25% of your writing time on the title. Craft it in a way that creates intrigue or urgency so that the reader feels utterly compelled to click on it and learn more.
Read: Our 4 tips for crafting the perfect email subject li germany phone number list ne to inspire more engagement and boost your CTRs.
Nobody likes clickbait articles or emails.
So, if you master the art of writing phenomenal email subject lines, but the email content fails to live up to their promises, it won’t take long before readers stop clicking, send your emails directly to trash, or even unsubscribe.
Most of us have a few newsletters that we open religiously. The moment they arrive in our inbox we stop what we’re doing and give them our attention. Why? Because these emails deliver value – consistently.
Make sure that the content in your newsletters consistently surprises, impresses, and adds value to your subscribers, and you’ll discover a never-ending flow of readers who are eager to read your content and pay attention to the recommendations you deliver.
Download: Our ultimate email content and copywriting writing checklist to ensure your B2B email marketing communications are compelling and nurture your leads the right way.
Deliver high-quality content, consistently
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