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Instead of giving customers the runaround

Posted: Sun Dec 22, 2024 7:02 am
by pappu639
Here's an experience you might be familiar with: You have a question for a company and would like to speak to someone about it. You search their website, eventually find their phone number, and call them. You are first directed through an auto-responder system.

You are then forced to select an option from a menu. In the end, you are put on hold for a long time. You feel frustrated and in bad taste for the business, even before you have a chance to speak to anyone.

offer them a direct line to your business via a chatbox. This is a small chat pop-up that sits at the bottom edge of your webpage. While there are a few ways to set it up, it’s best to connect customers with a chatbot right off the bat. This can give you the opportunity to understand their query and be able to direct it to the right person to help.

1Dental proudly displays a live chat feature in the bottom usa phone number list corner of their website, no matter what page the visitor is on. Source: 1Dental
1Dental proudly displays a live chat feature in the bottom left corner of their website, no matter what pages the visitor is on. Source: 1Dental
The benefits of adding a chat box to your company website are undeniable. Here are some highlights:

Live chat costs 15%-33% less on average than phone support
On average, one chat agent can do the work of 15 email support agents.
Live chat can increase customer retention by an average of 48%
return on investment is approximately 300%
Create pop-ups
We know what you’re thinking: “Pop-ups? It’s not 2001 anymore! Thanks to the early days of the Internet, the word “Pop-ups” has gotten quite the bad rap. But today, pop-ups are no longer annoying ads that seem impossible to escape; they’re helpful calls to action that can help improve your conversion rate.

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Incorporate useful pop-ups into your site design by cleverly pairing them with a CTA. CTAs, or calls to action, are those brightly colored little buttons on websites that scream “Learn More” or “Buy Now.” They’re simple, direct, and when paired with a pop-up and a great offer, they’re simply irresistible.

Pop-ups aren't just about grabbing a user's attention; they're also an integral part of your site's strategy. When pop-ups are used well, they should take visitors directly to the most important pages on your website, improving your conversion rate and boosting your sales.