Rubio's Coastal Grill
Posted: Thu Jan 23, 2025 5:29 am
Another area of overlap between Baja Fresh and Chipotle is their international presence. Baja Fresh has expanded beyond the U.S. to Dubai and Singapore. While Chipotle has a broader international reach, both brands recognize the importance of bringing their Tex-Mex flavors to a global audience.
Finally, it’s worth noting Baja Fresh’s subsidiary, La Salsa, which was acquired from CKE bahrain phone number data Restaurants in 2007. La Salsa is another fast-casual Tex-Mex restaurant chain that operates primarily in Southern California. With La Salsa under its umbrella, Baja Fresh will have a broader footprint in the Tex-Mex dining scene, helping it to compete with the likes of Chipotle.
You know the feeling of chilling on a beach with a fish taco in your hand and the flavors of Mexico dancing on your tongue? That’s the vibe Rubio’s Coastal Grill tries to give its customers. While Rubio’s Coastal Grill and Chipotle Mexican Grill serve Mexican cuisine, Rubio’s puts a unique spin on it by emphasizing coastal-inspired dishes, specifically fish tacos.
Rubio’s Coastal Grill began in 1983 as a small taco stand in San Diego, California. Founder Ralph Rubio was inspired to open his restaurant after tasting fish tacos during a spring break trip to San Felipe, Mexico. The venture took off and now Rubio’s operates more than 200 locations, primarily in Arizona, California, Nevada and Utah.
Finally, it’s worth noting Baja Fresh’s subsidiary, La Salsa, which was acquired from CKE bahrain phone number data Restaurants in 2007. La Salsa is another fast-casual Tex-Mex restaurant chain that operates primarily in Southern California. With La Salsa under its umbrella, Baja Fresh will have a broader footprint in the Tex-Mex dining scene, helping it to compete with the likes of Chipotle.
You know the feeling of chilling on a beach with a fish taco in your hand and the flavors of Mexico dancing on your tongue? That’s the vibe Rubio’s Coastal Grill tries to give its customers. While Rubio’s Coastal Grill and Chipotle Mexican Grill serve Mexican cuisine, Rubio’s puts a unique spin on it by emphasizing coastal-inspired dishes, specifically fish tacos.
Rubio’s Coastal Grill began in 1983 as a small taco stand in San Diego, California. Founder Ralph Rubio was inspired to open his restaurant after tasting fish tacos during a spring break trip to San Felipe, Mexico. The venture took off and now Rubio’s operates more than 200 locations, primarily in Arizona, California, Nevada and Utah.