WARM Framework: how to achieve engagement during email campaigns
Posted: Thu Jan 23, 2025 5:05 am
We analyzed existing clients. We studied the characteristics of companies that have already worked with us and identified common features.
Segmentation tools were used. LinkedIn Sales Navigator and other platforms helped find the right people in target companies.
Segments were tested. Pilot mailings allowed us to check how effective uk email list the selected criteria were and make adjustments to the process.
This allowed us to avoid sending emails to irrelevant contacts and focus on the audience most likely to respond to the email in English.
The WARM Framework provides a structured approach to achieving business goals in every email campaign. We followed these principles:
Well-defined – clarity of goals. Each campaign had a specific goal: to set up calls, sign deals, or assess customer needs. Example: schedule 5 calls with defense industry representatives during the month.
Achievable – realistic. We took into account the initial level of trust in cold emails and adjusted expectations, focusing on a gradual increase in interaction. A realistic approach reduced the risk of audience burnout.
Reciprocal – mutual benefit. Each email contained something useful: a free analysis, a technology demonstration, or additional materials. This created additional motivation for recipients to respond.
Meaningful – significance. We aligned the purpose of each letter with the clients’ long-term business goals. For example, we emphasized long-term cooperation and a stable flow of services.
Practical tips for developing a cold outreach strategy:
Segmentation tools were used. LinkedIn Sales Navigator and other platforms helped find the right people in target companies.
Segments were tested. Pilot mailings allowed us to check how effective uk email list the selected criteria were and make adjustments to the process.
This allowed us to avoid sending emails to irrelevant contacts and focus on the audience most likely to respond to the email in English.
The WARM Framework provides a structured approach to achieving business goals in every email campaign. We followed these principles:
Well-defined – clarity of goals. Each campaign had a specific goal: to set up calls, sign deals, or assess customer needs. Example: schedule 5 calls with defense industry representatives during the month.
Achievable – realistic. We took into account the initial level of trust in cold emails and adjusted expectations, focusing on a gradual increase in interaction. A realistic approach reduced the risk of audience burnout.
Reciprocal – mutual benefit. Each email contained something useful: a free analysis, a technology demonstration, or additional materials. This created additional motivation for recipients to respond.
Meaningful – significance. We aligned the purpose of each letter with the clients’ long-term business goals. For example, we emphasized long-term cooperation and a stable flow of services.
Practical tips for developing a cold outreach strategy: