Bonus 2. Social media analytics services
Posted: Thu Jan 23, 2025 4:45 am
Email marketing, chatbots and messengers: effective tools for business
Today, email marketing, chatbots, and instant messaging remain important tools for customer acquisition and retention. While there are many myths about their effectiveness, these channels have proven their power in increasing long-term customer value (LTV), cross-selling, and increasing loyalty.
Email marketing: not as "dead" as it seems
Despite skepticism, email marketing continues to be one of the cheapest and taiwan email list most effective ways to communicate with customers. Globally, Gmail processes over 250 million emails every minute. This speaks volumes about the relevance of this channel for businesses.
Key trends in email marketing:
Segmentation and personalization. Emails become more personalized through customer data analysis.
Mobile optimization: Emails should look equally good on mobile devices.
Automation. Automation systems allow you to configure sending emails at the right time and for a specific audience.
Video in newsletters. And video integration increases customer engagement.
Artificial intelligence. Helps with analytics and creating personalized emails.
Today, email marketing, chatbots, and instant messaging remain important tools for customer acquisition and retention. While there are many myths about their effectiveness, these channels have proven their power in increasing long-term customer value (LTV), cross-selling, and increasing loyalty.
Email marketing: not as "dead" as it seems
Despite skepticism, email marketing continues to be one of the cheapest and taiwan email list most effective ways to communicate with customers. Globally, Gmail processes over 250 million emails every minute. This speaks volumes about the relevance of this channel for businesses.
Key trends in email marketing:
Segmentation and personalization. Emails become more personalized through customer data analysis.
Mobile optimization: Emails should look equally good on mobile devices.
Automation. Automation systems allow you to configure sending emails at the right time and for a specific audience.
Video in newsletters. And video integration increases customer engagement.
Artificial intelligence. Helps with analytics and creating personalized emails.