Disadvantages of B2B company owned media management
Posted: Thu Jan 23, 2025 4:40 am
Operating an owned media can provide B2B companies with many benefits, but it also has some disadvantages.
It is important to make the right choices about which marketing strategies to undertake and which not to undertake, not just when operating owned media, and we recommend that B2B companies decide whether or not to operate owned media by comparing the pros and cons.
A mid- to long-term investment plan is necessary
Operating an owned media is an investment business that requires medium- to long-term planning.
Owned media is difficult to see results in the short term and is hard to measure in numbers. It is a business that produces results little by little through a series of processes, including media strategy and design, website production, content creation, analysis and improvement .
Therefore, when managing your owned media, it is venezuela mobile phone numbers database important to set plans, goals, evaluation methods, etc. from a medium- to long-term perspective, rather than just setting short-term performance goals and executing them. Since the chances of getting good results if you try it half-heartedly are extremely low, we recommend setting action goals rather than results, especially in the first year , and carefully working towards medium- to long-term performance goals.
If short-term results are essential, it is not a good idea to try to achieve them by starting a new owned media operation.
Specialized skills required
In order to achieve results with owned media, it is essential to secure personnel or outsourced parties with marketing skills, as operating an owned media requires a variety of specialized skills.
Work involves thinking up and designing media strategies and incorporating them into content strategies. SEO writing work involves creating articles that can attract customers from search engines. Access analysis work involves analyzing published articles and making improvements.
It is important to understand that this type of work requires specialized skills and outsourcing, and that it incurs significant operating costs.
It is important to make the right choices about which marketing strategies to undertake and which not to undertake, not just when operating owned media, and we recommend that B2B companies decide whether or not to operate owned media by comparing the pros and cons.
A mid- to long-term investment plan is necessary
Operating an owned media is an investment business that requires medium- to long-term planning.
Owned media is difficult to see results in the short term and is hard to measure in numbers. It is a business that produces results little by little through a series of processes, including media strategy and design, website production, content creation, analysis and improvement .
Therefore, when managing your owned media, it is venezuela mobile phone numbers database important to set plans, goals, evaluation methods, etc. from a medium- to long-term perspective, rather than just setting short-term performance goals and executing them. Since the chances of getting good results if you try it half-heartedly are extremely low, we recommend setting action goals rather than results, especially in the first year , and carefully working towards medium- to long-term performance goals.
If short-term results are essential, it is not a good idea to try to achieve them by starting a new owned media operation.
Specialized skills required
In order to achieve results with owned media, it is essential to secure personnel or outsourced parties with marketing skills, as operating an owned media requires a variety of specialized skills.
Work involves thinking up and designing media strategies and incorporating them into content strategies. SEO writing work involves creating articles that can attract customers from search engines. Access analysis work involves analyzing published articles and making improvements.
It is important to understand that this type of work requires specialized skills and outsourcing, and that it incurs significant operating costs.